viernes, 27 de abril de 2012

Infografia YouTube 2012

Communication and engagement is much more than talking or writing and the popularity of YouTube is evidence of that. The availability of cost effective high speed internet access is making it easy for people to express themselves via video. Brands have seized on its power to be a viral media that augments traditional advertising media such as TV. YouTube’s advantage is it is always available and searchable. (it is the worlds second largest search engine after Google.

This capability has been displayed by the success of the Old Spice marketing campaign amongst many others.
Some facts and figures:

3rd most visited website according to Alexa
2 billion views per day
It handles 10% of the internet’s traffic
Average YouTube user spends 900 seconds per day
44% of YouTube’s users are aged between 12 and 34
Over 829,000 videos are uploaded every day
Average video duration is 2 minutes 46 seconds

Puedes ver la infografia en:

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